Hydrates all day. Like 8 glasses of water. Get primed, all-day hydrated skin, and all-day makeup wear with Almay Hydra-Prime™Moisturizing Primer. A multi-tasking skincare and primer hybrid, this lightweight, multi-benefit makeup primer hydrates with Hyaluronic Acid, skin instantly appears smoother creating a flawless base, and keeping makeup in place. Creamy texture blends onto face delivering a smooth, perfected finish. Priming and evening for hydrated, smooth skin and long-lasting makeup looks. Makes skin look and feel firmer. No complexion check necessary—this smooth makeup primer grips for an all-day, natural, silky finish.